Masterclasses with Australia’s best chefs.
Gourmet Institute is an annual series of exclusive cooking events with Australia’s finest chefs at Harvey Norman’s flagship stores in Sydney, Melbourne and Brisbane—delivered in partnership with Harvey Norman and Gourmet Traveller magazine.
The events give readers the opportunity to get up close and personal with their favourite chefs, and learn how to recreate some of their culinary masterpieces at home. The campaign reinforces Harvey Norman’s position as Australia’s leading home appliance destination, with the world’s best kitchen brands, used and trusted by Australia’s leading chefs.
The integrated campaign included activity in-store, in-magazine, print, digital and social.
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Strategy
Creative Direction
Campaign - Print, Digital & Social -
Harold David, Food Photography
Grant Harvey, Appliance Photography
John Paul Urizer, Food Photography
Lisa Featherby, Food Styling
