Positioning Wattyl as the experts in colour
One of the greatest barriers to purchase for paint brands is consumers lack confidence in their colour selection. To help overcome this challenge we initiated a brand partnership with interior design expert and media personality Neale Whitaker to provide knowledgeable and accessible colour education and advice.
As part of this partnership Neale also curated seasonal colour collections making colour selection simpler for the Wattyl consumer.
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Brand Strategy
Creative Direction
Photography
Styling
Campaign - Print, Digital & Social